Protein Preaching: Misleading Messaging Drives High Meat and Dairy Consumption

MEATONOMIC$

Preacher

Is animal protein a life-enhancing elixir? From a young age, we’re taught it fosters health, growth, vitality, virility, and sometimes even weight loss. The alternative to getting plenty of it, we’re told, could be protein deficiency. Never mind that the typical American has never had—nor ever will have—protein deficiency and has little idea what its symptoms might be. We’ve heard of it, we’re scared of it, and whatever the heck it is, we don’t want it.

Spurred by the most basic force of meatonomics—the drive to sell more meat and dairy—animal food producers use our protein fears to their advantage. For example, a beef trade group’s website suggests when deciding how much meat to eat, we go beyond the bare minimum needed to “prevent protein deficiency.”[1] Elsewhere on the site, we’re warned:

HEALTH ALERT: Sarcopenia.

Sarcopenia is a condition associated with a loss of muscle mass and strength in…

View original post 1,479 more words

Advertisements

About Andrea Kladar

Andrea Kladar is the founder of the 100 FOR 100 Movement who led by example and ran 100 km to save 100 animals in 2013 placing first for women under 40 in the Canadian National Trail Championships and raising over $14,000 for charity. Andrea is not a professional athlete. She is a war refugee. She is a daughter, spouse and friend. She is a godmother and philanthropist. She is vegan and a finance professional who lives in Calgary, Canada. If Andrea can take on this challenge, so can you! Join the 100 FOR 100 Movement today!! Go to www.100for100.me to sign up now
This entry was posted in Being humane makes us human. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s